Rating Matrix

A Rating Matrix question is a closed-ended question made of a set of simple Rating questions. It asks respondents to evaluate multiple items using the same set of scale options. Same as for rating, weights can be associated to each scale option.

To add a Rating Matrix question to your questionnaire:

1. Go to the DESIGN tab and click + in the Pages section

2. In the question selection dialog, select Rating Matrix and click ADD

3. Configure the question by entering the question text, the scale and the scale weights

The Rating Matrix question has following configurable elements:

• Question text*: the question you want to ask your respondents.

• Details: additional information to be communicated to the respondents, like details on how to answer the question. Will be displayed in smaller font than the message text.

• Media: an image or video that will be displayed right below the question text.

• Rating options*: the items to be evaluated. Each one will be evaluated using the same scale, as entered in the rating scale.

• Rating scale*: the scale on which respondents will evaluate the options.

• Scale weights*: the value of each scale option. Based on these values the weighted average over all answers is computed in the Analysis section.

• Multimedia feedback

• Allow to skip question

Example for Rating Matrix question