Customer journeys
Customer's experiences on the map and in charts
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Customer's experiences on the map and in charts
Last updated
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In the Global customer journeys you can visualize the journey and experiences of each respondent. This visualization is used especially in mobile diaries to analyze the experience of each respondent along his customer journey. For each participant we visualize his experience path on the map (if location available) and display charts with the given answers to all diary questions.
In the example above the map shows the customer journey on a map, where each pin represents a touch point (the point where the respondent answered the mobile diary) of that respondent. The chart below the map shows the satisfaction curve for an Experience rating question. The cards contain informations about the given answer - date and time, the name of the touch point and the given evaluation, comments and attached media files. Below the cards a chart representation shows the distribution of the feedback (from very satisfied to very unsatisfied) for one respondent.
To see the details for an touch point, click on the corresponding card to open the Answer details dialog.
